top of page

Seed & Greet Ladepark Kreuz Hilden: A Proven Inspiration for EVCC™ Pedas RSA

Image Credit : Seed & Greet Germany


As the world moves swiftly toward electric mobility, some charging hubs have begun to set global benchmarks—not just for energy infrastructure, but for experience design, sustainability, and commercial innovation. One such standout is Germany's Seed & Greet Ladepark Kreuz Hilden, located at the busy crossroads of Germany’s A3 and A46 autobahns.


Recognised as one of Europe’s most iconic EV hubs, it offers valuable insights that continue to inspire emerging developments, including EVCC™ Pedas RSA.



High-Density, Multi-Operator Charging


Kreuz Hilden features a smart mix of Tesla V3 Superchargers, Fastned 300 kW CCS chargers, and several AC charging points, with infrastructure prepared for battery swap stations and additional operators. This approach ensures universal compatibility and high utilisation—critical in a rapidly diversifying EV market.


Takeaway: Planning for multi-operator infrastructure from the start creates a more inclusive and resilient charging ecosystem.



☕ Hospitality at the Core

The heartbeat of this charging hub isn’t just power—it’s pastry. The Seed & Greet organic café-bakery, offering handmade bread, pizzas, and warm food, is the centrepiece of the site. Drivers and passengers enjoy a sensory experience while their vehicles charge, transforming a routine stop into an enjoyable break.


Takeaway: A strong F&B anchor that connects with people emotionally and culturally can increase dwell time and encourage repeat visits.



☀️ Green Energy + Smart Storage


The hub is powered in part by a 336 kWp rooftop solar array, two small wind turbines, and supported by 2 MWh of battery storage. These systems help optimise energy use, lower peak demand, and reinforce the site’s commitment to clean energy.


Takeaway: Integrating renewable sources with battery systems supports long-term sustainability goals and reduces operational costs.



🌿 Farming Meets Mobility


In an ambitious second phase, Kreuz Hilden added a four-storey vertical farm. This facility supplies fresh produce to the bakery and demonstrates a powerful synergy between mobility, agriculture, and education.


Takeaway: Diversifying into agritech or ESG-linked uses opens new revenue streams and deepens community engagement.



🚚 Future-Proofing for Commercial EVs


Although it mainly serves passenger EVs today, the site was designed to accommodate future electric trucks and larger vehicles. This foresight allows it to scale as demand evolves.


Takeaway: Planning for heavy-duty charging, even before demand peaks, positions a hub to grow with the broader electrification of logistics and transport.



📖 Lessons Worth Adapting


While the architecture, traffic patterns, and consumer behavior in Malaysia differ from Europe, the principles behind Kreuz Hilden’s success are universally relevant:


  • Build with flexibility

  • Anchor with strong retail

  • Integrate clean energy

  • Offer a holistic destination experience


These ideas continue to shape the direction of EVCC™ Pedas RSA—Malaysia’s first private-sector EV highway rest area—as it sets out to deliver not just a charging station, but a lifestyle and sustainability destination for the region.


Comments


Related Post

Whatsapp
bottom of page