UK Moto Rugby Services : A Benchmark for EVCC™ Pedas RSA in ESG Roadside Development
- Levn admin
- Aug 23
- 3 min read
Redefining the Modern Service Area
Opened in April 2021, Moto Rugby Services at M6 Junction 1 has quickly become recognised as the UK’s greenest, most customer-focused motorway service area. A £40 million investment, it was the first new Moto site in over a decade and is today celebrated as a flagship for sustainability, EV mobility, and customer experience.
In both 2022 and 2023, Moto Rugby topped the Transport Focus survey, earning a 100% customer satisfaction score - cementing its position as the UK’s best service station.
Sustainability at the Core
Moto Rugby was designed with environmental performance built-in, not added on. Its sustainability features include:
Sustainable Drainage Systems (SuDS): rain gardens, swales, and bioretention planters manage stormwater naturally, protecting the environment.
Biomass Boiler: providing low-carbon heating and reducing reliance on fossil fuels.
Natural Light & Cooling: clever use of glazing, shading, and natural daylight reduces energy demand for lighting and air conditioning.
Landscape Integration: the site’s green infrastructure was designed to blend with the environment, ensuring low ecological impact.
This approach sets a new benchmark in ESG roadside development—proving that sustainability can be a commercial advantage.
Leading in EV Charging
Moto Rugby is home to the UK’s largest ultra-rapid charging hub on a motorway at launch:
24 ultra-rapid chargers, split between 12 Tesla Superchargers and 12 GRIDSERVE chargers.
Capable of 350 kW DC output, delivering ~100 miles of range in under 5 minutes.
24/7 access, contactless payments, and user-friendly layouts enhance confidence and convenience for EV drivers.
By making EV charging central to the service area, Moto Rugby has become a destination for EV owners, not just a refuelling stop.
Destination Experience Beyond Refuelling
Moto Rugby demonstrates how service areas can transform into destinations:
Family-Friendly: dedicated play areas, clean restrooms (99% satisfaction score), and showers.
Diverse Dining: a mix of food brands catering to different demographics.
Spacious Parking & Accessibility: hundreds of parking spaces, designed with inclusivity in mind.
Local Jobs: the project created 120 jobs during construction and continues to support the West Midlands economy.
Its success proves that comfort, cleanliness, and customer care are as important as fuel or charging.
Recognition and Awards
UK’s Best Motorway Services 2022 & 2023 (Transport Focus)
Strong customer satisfaction: 100% approval score
Industry recognition as the UK’s greenest motorway service area
Moto Rugby’s consistent performance highlights the power of linking ESG commitments with user experience excellence.
Lessons for EVCC™ Pedas RSA
As Malaysia’s first EV Hub PLUS Expressway, with ambitions for Platinum Rated GreenRE certification, EVCC™ Pedas RSA can learn directly from Moto Rugby’s playbook:
Build Sustainability Into Design: Use stormwater systems, renewable energy, and natural lighting as standard features.
Lead EV Infrastructure: Deliver ultra-fast charging that sets the pace for regional EV adoption.
Think “Destination,” Not Just “Stop”: Family-friendly spaces, dining variety, and clean amenities make people want to stay longer.
Deliver Recognised Quality: Target awards, certifications, and high satisfaction scores to reinforce ESG credibility.
Show Local Impact: Create jobs, support local suppliers, and position the site as a regional asset, not just a pit stop.
Conclusion
Moto Rugby Services has proven that a roadside development can combine sustainability, mobility, and customer excellence at scale. With its ultra-rapid EV charging, green infrastructure, and award-winning design, it has set a new standard for motorway service areas worldwide.
For EVCC™ Pedas RSA, the lesson is clear: to achieve global recognition, it must merge ESG, future mobility, and user-centric design into a single, seamless experience. Just as Moto Rugby transformed the UK motorway stop, EVCC™ Pedas RSA has the potential to redefine Malaysia’s highway future.
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