Thailand’s Iconic Tea Brand, ChaTraMue, Joins EVCC™ Pedas RSA
- Levn admin
- Jun 4
- 2 min read
Image Credit : ChaTraMue Brand
Sawasdee to all tea lovers!
The bold, unmistakable flavour of Thailand’s No.1 tea brand is arriving at Malaysia’s most forward-thinking highway stop. We’re thrilled to welcome ChaTraMue (also known as Number One Brand Thai Tea) to EVCC™ Pedas RSA — adding a rich cultural icon to the lifestyle mix of this next-generation rest stop.
A Legacy Steeped in Thai Tradition
Established in 1945, ChaTraMue has been a household name in Thailand for nearly 80 years. Renowned for its strong, creamy Thai tea and signature red logo, the brand has evolved from traditional street-side stalls to an international phenomenon — while staying true to its roots. Its recipes are passed down from generations, using locally grown Thai tea leaves blended with a time-honored technique for that iconic flavour and aroma.
What sets ChaTraMue apart is its balance of tradition and trend — offering the same authentic tea base in modern, creative formats that appeal across generations.
Growing Popularity in Malaysia
ChaTraMue made its Malaysian debut in 2019 and was met with immediate enthusiasm. From premium shopping malls to airports, the queues said it all: Malaysians couldn't get enough of the bold flavours, velvety texture, and Instagram-worthy cups.
Today, ChaTraMue has outlets across key Malaysian cities and continues to expand — now making its debut along the PLUS Expressway via EVCC™ Pedas RSA, its first highway location in Malaysia.
What to Expect at EVCC™ Pedas RSA
Travelers can look forward to ChaTraMue’s signature Thai drinks and soft serve, freshly prepared with the same quality ingredients that built its global reputation:
🧋 Best-Sellers to Try:
Original Thai Milk Tea – rich, fragrant, and iconic
Thai Green Milk Tea – smooth, earthy and slightly sweet
Milk Tea with Grass Jelly or Pearls – a texture lover’s dream
Hojicha, Rose Milk Tea & Cocoa Series – modern blends for varied tastes
Thai Tea Soft Serve Ice Cream – a fan-favourite indulgence
Whether you’re seeking something nostalgic or trying Thai tea for the first time, there’s a drink to match your mood.
A Lifestyle Tea Experience on the Highway
The arrival of ChaTraMue at EVCC™ Pedas RSA enhances more than just the F&B lineup — it introduces a cultural experience, rooted in heritage yet modern in appeal. It also aligns seamlessly with EVCC™’s mission: transforming the rest stop into a vibrant, inclusive, and engaging space.
At EVCC™, every brand is chosen not just for convenience, but for character. With ChaTraMue, travelers can now enjoy a global tea destination — without leaving the country.
It’s the perfect companion for your journey: energizing, flavourful, and crafted with care.
Sip, Charge, Go
EVCC™ Pedas RSA is Malaysia’s first fully integrated rest stop designed for the future — complete with high-speed EV chargers, green infrastructure, and a curated lifestyle retail experience. With ChaTraMue on board, it now offers a taste of Thailand along the PLUS Expressway — turning your pitstop into a palate-pleasing detour.
ChaTraMue: Now brewing at EVCC™ Pedas RSA. The journey is long. Make the break memorable.
To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my
For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my
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