EVCC™ PEDAS RSA Unveils Drive-Thru Zone: McDonald’s, CBTL, and Tealive Anchor Next-Gen Highway Experience
- Levn admin
- 3 days ago
- 3 min read
EVCC™ PEDAS RSA continues to reshape what a highway rest stop can be — and at the heart of this transformation is a thoughtfully designed Drive-Thru Zone, engineered to serve Malaysia’s most trusted food and beverage brands: McDonald’s, The Coffee Bean & Tea Leaf (CBTL), and Tealive.
Located at KM241 Southbound along the PLUS Expressway, this dedicated drive-thru area reflects a forward-looking response to Malaysia’s growing highway demand, EV transition, and shift toward mobility-first retail formats.
Built for Throughput: Why the Drive-Thru Buildings Are Elongated
The elongated design of each drive-thru building isn’t aesthetic — it’s strategic.
Crafted by WHBC Architects, each standalone pod is extended in length to accommodate long vehicle queues without disrupting the overall RSA circulation system. This design logic ensures that high-volume brands can serve highway traffic efficiently, even during weekend peaks or festive surges.
The elongation building supports five key outcomes:
Increased Queuing Depth where the longest lane could accommodate up to 4 vehicles, ensuring fluid service during high-demand periods — without tailbacks into internal roads.
Operational Independence : McDonald’s, CBTL, and Tealive each maintain dedicated lanes, preventing brand cross-traffic and allowing consistent SOP adherence.
Multi-Window Service Formats : The extended footprint supports dedicated windows per brand (order, pay, collect), enabling seamless, high-speed throughput akin to flagship urban drive-thru formats.
Enhanced Safety & Navigation : Elongated layouts maintain clear visibility of queue lengths, reduce cornering hazards, and improve driver decision-making.
Room for Branding & Ancillary Modules : The additional façade space allows for larger signage, digital menus, branding panels — and optional dine-in or pickup windows in the future.
This is infrastructure intentionally designed to scale, built not just for speed, but for long-term operational reliability.
🍔☕🥤 Meet the Brands Behind the Wheel
Each of the three drive-thru pods will house a brand that is instantly familiar to Malaysian travelers:
McDonald’s – Synonymous with quick-service efficiency, the brand serves complete meals, coffee, and late-night favourites.
CBTL (The Coffee Bean & Tea Leaf) – Globally known for handcrafted espresso beverages, cold brews, and café-style sandwiches — now made highway-accessible.
Tealive – Malaysia’s beloved bubble tea pioneer, offering beverages tailored for young commuters and campus crowds.
These three names bring global familiarity, high repeat traffic, and all-day menu coverage — turning EVCC™ PEDAS RSA into a round-the-clock retail node for intercity drivers, logistics vehicles, and local residents alike.
🛣️ Serving Dual Demographics: Expressway & Local Community
What sets this drive-thru zone apart from traditional RSAs is EVCC’s dual access model:
From the PLUS Expressway for long-distance travelers
From the local Pedas-Rembau town road for daily commuters, students, and families
This creates layered demand — consistent weekday footfall, with spikes during public holidays and university cycles. With seven higher learning institutions within 15 km, brands benefit from a captive youth demographic familiar with digital ordering, food delivery, and loyalty-based consumption.
⚡ Aligned With EV Infrastructure and Green Design
The Drive-Thru Zone sits within the broader EVCC™ master plan, which includes:
High-voltage EV charging bays powered by Tesla and Gentari
Platinum-certified building systems (GreenRE-compliant)
Rainwater harvesting, solar-ready architecture, and smart traffic flow
Lifestyle F&B court, curated retail mix, and shaded public amenities
Together, this infrastructure supports both conventional traffic and emerging EV trends, delivering an RSA that is both commercially scalable and environmentally aligned.
Conclusion: A Drive-Thru Experience Tailored for Tomorrow
As Malaysia accelerates into a low-carbon, commuter-driven future, EVCC™ PEDAS RSA’s Drive-Thru Zone offers a rare combination of operational depth, branded retail, and architectural intent.
Whether it’s a morning latte before class, a burger en route to Johor, or a bubble tea during your EV recharge — this is a drive-thru system designed around what travelers actually need, delivered with the consistency that only top-tier brands can offer.
Drive in. Recharge. Roll on.
To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my
For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my
