CU Convenience Is Coming To EVCC™ PEDAS RSA

Image Credit: CU Store

CU Malaysia to Elevate Highway Retail at KM241

We’re excited to officially announce that CU, South Korea’s most iconic and fastest-growing convenience store brand, will be opening its doors at EVCC™ PEDAS RSA — a landmark moment in redefining sustainable retail and highway convenience in Malaysia.

CU, operated in Malaysia by Mycu Retail Sdn. Bhd. , has become a rising favourite among Malaysian consumers since its local debut in 2021. With over 150 outlets across Malaysia, and more than 19,000 locations in Korea, the new location of CU Malaysia at KM241 highlights CU’s commitment to eco-conscious, modern retailing.

What Makes CU Different?

CU stands for “Convenience for You,” and its brand philosophy is built on Korean street culture, global convenience trends, and smart product curation. At EVCC PEDAS RSA, CU aims to deliver a distinctive experience for highway travelers and local residents, including:

🍜 Signature Korean Street Food : Hot selling favourites like Tteokbokki, Corn Sausage, Gimbap, and Ramyeon, freshly prepared and served hot on-site.

🥤 CU Favourites : Get a taste of Korea on the go with CU’s signature lineup of exclusive in-house delights, including Delaffe pouch drinks, refreshing K-beverages, creamy K-Soft Serve, savoury Corn Sausages, crispy and spicy Dak Gan Jeong, chewy Tteokbokki, sweet Hotteok and a wide variety of authentic K-street snacks. These fan-favourite treats bring the flavours of Seoul right to your journey, only at CU.

🛒 Ready-to-Eat Meals & Snacks : Fuel up fast with CU’s wide variety of ready-to-eat options, including pre-packed bentos, onigiri, rice bowls and other grab-and-go meals that's perfect for EV drivers taking a quick charging break or busy travellers on the move. For something warm and satisfying, enjoy a fun and authentic experience cooking your own ramyeon at CU’s in-store ramyeon station, just the way you like it!

🧃 Lifestyle Products & Daily Essentials : From travel-sized toiletries and tech accessories to beauty essentials and curated localised items for Malaysian consumers, CU offers everything you need for life on the go to all within a sleek, well-lit and modern retail space designed for both convenience and comfort.

💡 Self-Service & Digital Integration : Experience seamless shopping with quick self-checkout counters, cashless kiosks, and a smart, intuitive store layout , all reflecting CU’s commitment to being a next-generation convenience retailer that effortlessly blends technology and convenience for a faster, smoother retail experience.

Why CU at EVCC™ PEDAS RSA?

The inclusion of CU Store is part of EVCC™’s commitment to curating a retail experience that mirrors the quality of urban malls, while remaining highly accessible to expressway travellers and the vibrant local population surrounding Pedas and Rembau.

EVCC™ PEDAS RSA is not just a rest area — it’s a commercial ecosystem integrating highway traffic, local demand, and EV-driven mobility. In this dynamic environment, CU brings its youthful energy, social media presence and food-driven appeal, making it the perfect fit for the future of highway retail.

CU’s presence also enhances the site's ability to attract a diverse crowd i.e. from families on road trips to digitally native youth, particularly students and daily commuters from nearby institutions like UiTM Rembau, ILP Pedas, and Kolej Komuniti Rembau.

The Road Ahead

With construction progressing at 47% and completion targeted by Q4-2025, CU is on track to commence its fit-out phase in alignment with the planned Q1 2026 opening of EVCC™ PEDAS RSA.

Together with other anchor brands, EVCC™ PEDAS RSA is poised to offer a high-footfall, multi-access retail platform unlike anything currently available on Malaysia’s highway network — designed from the ground up to support EV charging, ESG infrastructure, and traveller-first experiences.

EVCC™ PEDAS RSA | KM241 (Southbound), PLUS Expressway CU Store — coming soon to Malaysia’s Most Forward-Thinking RSA.

To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my

For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my

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