top of page

How a Tesla Diner in Hollywood is Inspiring the Future of EVCC™ Pedas RSA

ree

Image Credit : Tesla


When Tesla opened its long-anticipated Supercharger Diner in West Hollywood in July 2025, it wasn’t just unveiling a place to top up your EV — it was showcasing a new template for roadside destinations. With retro-futuristic design, 80 V4 Superchargers, rooftop dining, and a twin-screen drive-in theater, the Tesla Diner redefined what a highway stop could look like in the EV era.


Across the globe, this concept resonates deeply with what we are building at EVCC™ Pedas RSA along Malaysia’s PLUS Expressway — a new benchmark in ESG-driven roadside development, combining energy transition, mobility infrastructure, and elevated travel experience.



From Tweet to Tesla Diner: A Seven-Year Journey


Tesla’s diner wasn’t a flash-in-the-pan idea. It began in 2018, when Elon Musk tweeted about opening a retro drive-in restaurant at a Supercharger station in LA. It would take seven years, multiple location changes, and intense permitting before it finally opened at 7001 Santa Monica Boulevard — a former Shakey’s Pizza site just off Route 66.


Key highlights of the Tesla Diner:


  • 80 V4 Supercharger stalls – One of the largest EV charging stations in urban Los Angeles.

  • 9,300 sq ft two-story diner – With rooftop seating, neon signage, and seating for 250 guests.

  • 24/7 operation – Customers can dine, order via in-car Tesla screens, and have food delivered directly to their car.

  • Double 66-ft LED Megascreens – Turning the parking area into an open-air drive-in theater.

  • Cybertruck-inspired branding – Including tray packaging and merchandise that reinforce Tesla’s identity.

  • Solar panel integration – Cutting an estimated 12 million kg of CO₂ annually through clean energy.


Though it experienced teething issues — long wait times and occasional software hiccups — the diner quickly became a viral showcase of what roadside infrastructure could become in a world led by EVs.



EVCC™ Pedas RSA: Malaysia’s Turn to Lead


Just as Tesla’s diner reshapes expectations in California, EVCC™ Pedas RSA is redefining the rest stop experience in Southeast Asia. Located at KM241 southbound on the PLUS Expressway, this upcoming RSA is not just an EV charging station — it is a curated EV Hub, purpose-built for the electric and hybrid mobility future.


What sets EVCC Pedas RSA apart?


  • Circular architectural centerpiece with a solar-integrated roof and daylighting design.

  • EV Charging Hub with partnership with Tesla Supercharger & Gentari

  • Dedicated drive-thru pods ; perfect for quick meals

  • Platinum Rated GreenRE certification — integrating rainwater harvesting, natural ventilation, and energy-efficient lighting.

  • Retail, F&B, and digital experiences — featuring both local heritage and globally relevant brands.

  • Strategic dual-access location — connecting highway users with nearby educational institutions and local traffic.


The emphasis isn’t just on charging — it’s on creating a lifestyle pause. A place to rest, dine, discover, and recharge — both for cars and people.



From Hollywood to Rembau: Shared Vision, Local Context


Tesla’s Diner reminds us that successful roadside development in the EV age is more than plugging in. It’s about placemaking, brand immersion, and sustainability storytelling.


Here’s what Malaysia can learn and localize:

Tesla Diner (USA)

EVCC™ Pedas RSA (Malaysia)

Hollywood glam, Route 66 nostalgia

Modern Malaysian design, Rembau heritage

Classic diner with Cybertruck branding

Local & global F&B mix with ESG storytelling

Solar-powered V4 Supercharging

GreenRE Platinum with bi-facial solar panels

In-car touchscreen food ordering

Digital integration for convenience and efficiency

24/7 open-air cinema

Future lifestyle zones for events, rest, and leisure


The Road Ahead


Tesla’s diner took seven years from tweet to ribbon-cutting — EVCC™ Pedas RSA is on track for completion by Q1 2026, with Tesla Superchargers, Gentari chargers, and a robust 11kV infrastructure backbone.


As the first private-sector developed RSA of its kind in Malaysia, Pedas RSA is poised to influence future rest stop models across the country — integrating high-impact ESG principles, smart commercial strategy, and user-centric design.


This is Malaysia’s moment to lead in EV infrastructure innovation — and EVCC™ Pedas RSA is the spark.




Opmerkingen


Related Post

Whatsapp
bottom of page