ZUS COFFEE Joins EVCC™ PEDAS RSA : Brewing Bold Moves on the Highway

Image Credit: ZUS COFFEE Malaysia (Image for illustration purposes only)

The coffee revolution is coming to Malaysia’s highways — and ZUS COFFEE is leading the charge.

We are proud to announce that ZUS, one of Malaysia’s fastest-scaling F&B brands, will officially open at EVCC™ PEDAS RSA, the country’s first private-sector, EV-integrated Rest Service Area (RSA). As the second coffee brand to anchor the site, ZUS brings more than just a caffeine fix — it brings momentum, culture, and digital-first retail energy to KM241 Southbound of the PLUS Expressway.

A ZUS Story: From Challenger Brand to Nationwide Phenomenon

ZUS was founded in 2019 with a bold vision: to democratize specialty coffee and make it accessible to all Malaysians. What started as a single store quickly transformed into a national movement. By late 2021, ZUS had opened just over 100 stores. As of 2024, the brand has crossed 400 outlets nationwide — with new stores opening almost weekly.

This pace of expansion isn’t just remarkable — it’s strategic.

The brand’s explosive growth is powered by a tech-centric DNA, rapid location onboarding, and a hyper-engaged digital community. Their mobile app, launched in 2020, now handles a significant percentage of total transactions — enabling QR ordering, real-time customization, cashless payments, loyalty tracking, and even geolocation-based offers. Every customer interaction is measured, optimized, and designed to build repeat business at scale.

But the success of ZUS isn’t just about operations — it’s about deep cultural resonance. The brand has successfully captured the attention of Malaysia’s Gen Z and young professional audience, who resonate with ZUS' blue-cup branding, cheeky tone of voice, and affordable premium positioning.

While global coffee chains emphasized exclusivity, ZUS doubled down on inclusivity.

Curated for Highways: Why ZUS at EVCC™ PEDAS RSA Makes Strategic Sense

The EVCC™ PEDAS RSA development is designed around a new generation of highway users — those who value efficiency, experience, and ESG-driven travel. Positioned at KM241 Southbound, just 1 km before Exit 223 (Pedas-Linggi), the RSA is a rest stop for more than just drivers — it’s for commuters, cyclists, families, EV drivers, and local residents.

ZUS' new store will serve both expressway traffic and community access via a dual-entry model, reaching:

• Over 110,000 projected daily vehicles by 2035

• A catchment area of 400,000+ residents in Rembau, Pedas, and southern Seremban

• A weekday base of students and professionals from ILP Pedas, UiTM Rembau, and the Pedas Halal Industrial Park

  
  

Travellers can expect:

• ZUS favourites like Spanish Lattes, Thunder Series Espresso, Cold Brews, and Plant-Based Options

• Light bites and pastries ideal for grab-and-go

• Seamless integration with the ZUS app, enabling highway pre-orders and rewards

  
  

ZUS and EVCC™ : A Shared Vision for What’s Next

ZUS is not just another café operator — it is a reflection of the future of retail. It is digital-first, urban-rooted, and hyper-scalable. Its success story mirrors the ethos of EVCC™, which also began as a disruptor — rethinking how RSAs could serve EV travellers, integrate ESG values, and operate with private-sector precision.

Both brands are reshaping their categories. Both are built around real-time customer behavior. Both are moving fast, but planning long.

ZUS’ presence at EVCC™ PEDAS RSA signals that rest stops are no longer defined by petrol pumps and toilets — but by curated experiences and branded touchpoints. It also represents the growing intersection of mobility, lifestyle, and convenience retail — the very foundation of EVCC’s commercial strategy.

From Rest Stop to Coffee Ritual

When ZUS opens its doors at EVCC™ PEDAS RSA in Q1 2026, it won’t just serve coffee — it will serve a daily habit, a moment of comfort, a productivity reset, and a brand that Malaysians already trust.

For EV drivers waiting on a charge, or families taking a break from a long haul, or students making a quick pit stop — ZUS is the second coffee check-in that completes the highway experience.

It’s not just a cup. It’s culture — and it’s now brewing on the road.

To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my

For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my

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