Highway Just Got Healthier: Subway® Lands at EVCC™ PEDAS RSA

Image Credit: Subway

EVCC™ PEDAS RSA is reshaping the future of rest stops in Malaysia — and the arrival of Subway® marks another key milestone in offering better-for-you, flexible food options to Malaysian travellers. As one of the world’s most recognised quick-service restaurant (QSR) brands, Subway® brings its globally trusted reputation for fresh, better-for-you meals to Malaysia’s first privately-developed, EV-focused rest area.

Strategically positioned along the high-traffic Kuala Lumpur–Singapore corridor, EVCC™ PEDAS RSA combines modern convenience with sustainable design. With the inclusion of Subway®, highway travellers can now enjoy customisable meals made with fresh vegetables, lean proteins, and bread baked in-store every single day — a rare commitment to freshness in the QSR space.

Subway®: A Global Brand Anchored in Freshness — Now Rooted in Malaysia’s F&B Landscape

Since its founding in 1965, Subway® has grown to more than 37,000 restaurants in over 100 countries, making it one of the largest and most recognised quick-service restaurant (QSR) chains in the world. Renowned for its made-to-order sandwiches, wraps, and salads, Subway® is known for offering meals that are fast, fresh, and flexible — qualities that resonate deeply with today’s health-conscious and time-strap consumers.

At the heart of the Subway® experience is a commitment to freshness. Every restaurant bakes its bread in-store daily, a key differentiator in the QSR category. Paired with crisp vegetables prepared each morning and a variety of lean proteins, Subway® empowers guests to build meals that suit their preferences — whether they’re fuelling up, seeking balance, or simply in a rush.

Subway® in Malaysia: Steady Growth, Localised Relevance

Subway® has had a growing presence in Malaysia since its market entry in the late 1990s. Over the past two decades, the brand has steadily expanded from metropolitan centres like Kuala Lumpur, Penang, and Johor Bahru into second-tier cities, university campuses, retail malls, and more recently, highway locations — reflecting strong demand from both urban consumers and intercity travellers.

Today, with over 350 outlets nationwide and growing, Subway® Malaysia operates halal-certified restaurants, with menus tailored to Malaysian tastes, offering local flavours while maintaining global standards. The brand continues to invest in new formats — including drive-thru models, compact kiosks, and premium dine-in formats — designed for malls, campuses, and rest stops.

By entering the highway rest area segment, Subway® not only expands its footprint but also reaffirms its role as a versatile and relevant brand for today’s mobile lifestyle — one that meets the expectations of quality, speed, and better-for-you eating in every setting.

Subway® at EVCC PEDAS RSA: What to Expect

🍞 Freshly Baked Bread, Every Day  Customers can choose from a variety of breads — Garlic, Parmesan Oregano, Honey Oat, Wheat, and Italian — each offering a distinct flavour and texture to suit individual preferences.

🥗 Customisable, Better-for-You Meals  Every Subway® order is made-to-order in front of the guest, allowing full control over ingredients and portion sizes. Choose from a wide selection of proteins including:

·       Chicken Teriyaki, Roast Chicken, Tuna, Beef Pepperoni, Egg Mayo, Meatball Marinara

·       Vegetarian options like Veggie Delite® are also available.

·       These are paired with a variety of fresh vegetables – Lettuce, Tomatoes, Onions, Cucumbers, Capsicum, Olives, Jalapeños

·       Topped with your choice of sauces - Chipotle Southwest, Mayonnaise, Honey Mustard, Thousand Island, BBQ

·       Lighter meal builds are also available, in line with Subway’s Fresh Fit® global approach.

A Fresh Chapter in Malaysia’s Highway Experience

EVCC™ PEDAS RSA isn’t just about refuelling vehicles — it’s about enhancing the entire travel experience. Subway®’s arrival complements a line-up of curated tenants that blend comfort, quality, and innovation. As EV adoption grows, so does the expectation for better food, better rest, and better service — and Subway® delivers all three with global consistency and a local touch tailored to Malaysian travellers.

This collaboration reflects EVCC’s broader mission: to redefine Malaysia’s highway rest areas into lifestyle-forward, future-ready destinations — with Subway® now serving as a key part of that vision.

To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my

For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my

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