Coffee on the Go: CBTL Confirms EVCC™ PEDAS RSA Drive-Thru
- Levn admin
- May 20
- 3 min read
Updated: Jun 2
Image Credit: Coffee Beans & Tea Leaf (CBTL)
Premium Coffee Meets Premium Infrastructure
The Coffee Bean & Tea Leaf® (CBTL), Malaysia’s leading premium café brand, has officially confirmed the opening of a new Drive-Thru outlet at EVCC™ PEDAS RSA, a landmark development under the Electric Vehicle Charging Corridor (EVCC™) initiative.
This move cements CBTL’s commitment to serving high-quality, on-the-go refreshment to modern travelers and EV users alike — right in the heart of Malaysia’s first privately owned, Platinum-rated Rest Service Area. Strategically positioned at KM241 along the Southbound PLUS Expressway, EVCC™ PEDAS RSA is designed to deliver a seamless blend of green mobility, curated retail, and future-ready infrastructure. With CBTL onboard, it now gains an additional lifestyle anchor — bringing warmth, energy, and a global coffeehouse brand to the fast lane of sustainable travel.
A Drive-Thru Designed for Modern Travelers
CBTL’s decision to implement a Drive-Thru concept at EVCC™ PEDAS RSA is both timely and strategic. In an era where travelers prioritize speed, quality, and minimal contact, the Drive-Thru format answers growing demand for quick-service gourmet beverages — especially from EV drivers looking to recharge both their vehicles and themselves.
The outlet will serve as a lifestyle pit stop — offering handcrafted coffees, signature teas, and comforting light meals to highway commuters without the need to leave their vehicles. Beyond convenience, it also adds diversity and depth to the retail experience at PEDAS RSA, complementing major tenants like McDonald’s Drive-Thru, Shell Fuel Station, and Tesla Superchargers.
A Robust National Footprint
CBTL’s expansion into highway retail aligns with its strong and growing presence across Malaysia. Since entering the Malaysian market in 1997, The Coffee Bean & Tea Leaf® has consistently grown its footprint, culminating in the opening of its 200th café in 2024 — a milestone celebrated with a flagship Drive-Thru at Caltex Batu Maung, Penang.
This growth reflects the brand’s commitment to accessibility, service innovation, and premium offerings tailored to Malaysian lifestyles. With outlets spanning major malls, business hubs, and now expressway rest areas, CBTL continues to establish itself as a go-to destination for discerning coffee and tea lovers nationwide.
Enhancing the EVCC™ Experience
At EVCC™ PEDAS RSA, CBTL’s Drive-Thru outlet enhances a curated ecosystem designed for the EV era. The rest area integrates Tesla Superchargers, Gentari DC fast chargers, solar-ready infrastructure, and rainwater harvesting systems — making it not only a rest stop but a showcase of sustainable highway innovation.
By joining this ecosystem, CBTL aligns itself with Malaysia’s low-carbon mobility future. Its presence reinforces EVCC™’s goal to reimagine rest areas as smart, ESG-aligned destinations that blend lifestyle with infrastructure — transforming the way Malaysians pause, recharge, and connect on the road.
More Than Just Coffee — A Movement in Motion
CBTL’s entry into EVCC™ PEDAS RSA signals more than business growth. It reflects a larger movement: one where mobility, lifestyle, and sustainability converge. It’s about recognizing that highway travel is no longer just about fuel or food — it’s about experience, identity, and choice.
As Malaysia transitions into the EV era, brands like CBTL are stepping up — adapting their models, embracing innovation, and enhancing value for travelers. Together with EVCC™, CBTL is not just serving coffee — it's helping to brew a better, more connected future.
To learn more about the EVCC™ PEDAS RSA and its development journey, visit: www.evcc.my
For leasing opportunities or partnership enquiries, contact: inquiry@evcc.my
Comments